Who controls the narrative: Consumer or Brand?

Marketing
Shon Rathbone — Digital Fight Club fighter photo
  • Publicis vet
  • Agency wonk
  • Spartan

DFCDFCWINNER
VS
Brad McCormick — Digital Fight Club fighter photo
  • Moroch, Porter Novelli vet
  • Former DJ
  • Hook ’em

DFCDFCWINNER
/people/shon-rathbone

Watch the Fight

Photos

Photos featuring Shon and Brad

Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
Digital Fight Club: DFC: Marketing — Dallas Feb 2023 event photo
who-controls-the-narrative-brand-or-consumer----dallas-feb-2023
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