Marketing

DFC: Marketing — Dallas Feb 2023

Feb 16, 2023 7:00 PM · The Granada Theater · Dallas, TX

SponsorsFightsRefereesVideosPhotos
DFC: Marketing — Dallas Feb 2023 event banner, Digital Fight Club in Dallas, TX

We asked DFWs top CMOs to give us challenging marketing issues and we’re having top agency execs duke it out on stage in a raucous debate. Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a pitch? So are we.

RSVP
February 16, 2023

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

Bottom funnel marketing in a world without tracking

Stuart Watson — Digital Fight Club fighter photo
Stuart Watson
SVP, Emerging Technology, Camelot
  • 16 year Camelot vet
  • Engineer
  • Commodo

‍

DFCDFCWINNER
VS
Yousef Kattan — Digital Fight Club fighter photo
Yousef Kattan
CEO, TRUth Advertising
  • Media buyer
  • Brand manager
  • Mean Green

‍

DFCDFCWINNER
/people/yousef-kattan
View fight page →

Channel fragmentation: spread out or concentrate?

Matt Powell — Digital Fight Club fighter photo
Matt Powell
CEO, Moroch
  • Dallas native
  • Culture & Media maven
  • Does not like Whoppers

‍

DFCDFCWINNER
VS
Dan Bedell — Digital Fight Club fighter photo
Dan Bedell
EVP, Scorpion
  • Agency ops & growth hacker
  • Former solar energy guy
  • Mean Green

‍

DFCDFCWINNER
/people/matt-powell
View fight page →

Who controls the narrative: Consumer or Brand?

Shon Rathbone — Digital Fight Club fighter photo
Shon Rathbone
CEO, 3Headed Monster
  • Publicis vet
  • Agency wonk
  • Spartan

‍

DFCDFCWINNER
VS
Brad McCormick — Digital Fight Club fighter photo
Brad McCormick
CEO, 10Louder
  • Moroch, Porter Novelli vet
  • Former DJ
  • Hook ’em

‍

DFCDFCWINNER
/people/shon-rathbone
View fight page →

Influencer Marketing: is it worth it?

Brooks Johnson — Digital Fight Club fighter photo
Brooks Johnson
Managing Partner, White Unicorn
  • Serial Entrepreneur
  • Semi-pro debater
  • Bear

‍

DFCDFCWINNER
VS
Brian Bethel — Digital Fight Club fighter photo
Brian Bethel
Partner, White Pants
  • Integer vet
  • Came from the brand side
  • Fear the Frog

‍

DFCDFCWINNER
/people/brooks-johnson
View fight page →

Agency /Brand Business Model

Steve Parker — Digital Fight Club fighter photo
Steve Parker
CEO, Levelwing
  • 25 year ad vet
  • Multi-venture investor
  • Hilltopper

‍

DFCDFCWINNER
VS
John Lods — Digital Fight Club fighter photo
John Lods
CEO, Arm Candy
  • 1 career: media buying
  • DMB groupie
  • Boilermake

‍

DFCDFCWINNER
/people/steve-parker
View fight page →

AI in marketing

Ross Cromartie — Digital Fight Club fighter photo
Ross Cromartie
CEO, RBA
  • Secretly fond of ChatGPT
  • Recovering finance guy
  • Sun Devil

‍

DFCDFCWINNER
VS
Michael Simmons — Digital Fight Club fighter photo
Michael Simmons
CEO, VLG
  • Tech heavy ad exec
  • former Senator legislative director
  • Gig ’em

‍

DFCDFCWINNER
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Tony Rogers

CMO, Signet Jewelers
  • 17 yr Walmart vet
  • Recovering auditor
  • Hook ’em!

‍

Tony Rogers — Digital Fight Club referee photo

Sabrina Callahan

VP, Marketing, Sam's Club
  • Former hotel marketer
  • eCommrece expert
  • Rock Chalk

‍

Sabrina Callahan — Digital Fight Club referee photo

Jennifer Herskind

CMO, Propelled Brands
  • Adweek Brand Star
  • Marketing leader (Smoothie King, Gold;s Gym, Dave & Buster’s)
  • Diego Torero

‍

Jennifer Herskind — Digital Fight Club referee photo

Susan Rogers

CMO, At Home
  • CRM expert
  • B2C lover
  • Gig ’em!

‍

Susan Rogers — Digital Fight Club referee photo

Nevin Grinnell

CMO, DART
  • Big brand marketing vet
  • Published author
  • Maroon Tiger

‍

Nevin Grinnell — Digital Fight Club referee photo

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

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