Marketing

DFC: Marketing — Dallas Feb 2023

Feb 16, 2023 7:00 PM · The Granada Theater · Dallas, TX

We asked DFWs top CMOs to give us challenging marketing issues and we’re having top agency execs duke it out on stage in a raucous debate. Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a pitch? So are we.

RSVP
February 16, 2023

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

Bottom funnel marketing in a world without tracking

Stuart Watson
SVP, Emerging Technology, Camelot
  • 16 year Camelot vet
  • Engineer
  • Commodo

VS
Yousef Kattan
  • Media buyer
  • Brand manager
  • Mean Green

Channel fragmentation: spread out or concentrate?

Matt Powell
CEO, Moroch
  • Dallas native
  • Culture & Media maven
  • Does not like Whoppers

VS
Dan Bedell
  • Agency ops & growth hacker
  • Former solar energy guy
  • Mean Green

Who controls the narrative: Consumer or Brand?

Shon Rathbone
  • Publicis vet
  • Agency wonk
  • Spartan

VS
Brad McCormick
  • Moroch, Porter Novelli vet
  • Former DJ
  • Hook ’em

Influencer Marketing: is it worth it?

Brooks Johnson
Managing Partner, White Unicorn
  • Serial Entrepreneur
  • Semi-pro debater
  • Bear

VS
Brian Bethel
Partner, White Pants
  • Integer vet
  • Came from the brand side
  • Fear the Frog

Agency /Brand Business Model

Steve Parker
  • 25 year ad vet
  • Multi-venture investor
  • Hilltopper

VS
John Lods
  • 1 career: media buying
  • DMB groupie
  • Boilermake

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Tony Rogers

  • 17 yr Walmart vet
  • Recovering auditor
  • Hook ’em!

Sabrina Callahan

VP, Marketing, Sam's Club
  • Former hotel marketer
  • eCommrece expert
  • Rock Chalk

Jennifer Herskind

  • Adweek Brand Star
  • Marketing leader (Smoothie King, Gold;s Gym, Dave & Buster’s)
  • Diego Torero

Susan Rogers

CMO, At Home
  • CRM expert
  • B2C lover
  • Gig ’em!

Nevin Grinnell

CMO, DART
  • Big brand marketing vet
  • Published author
  • Maroon Tiger

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-possible-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
marketing-cannes-2026
This is some text inside of a div block.