Marketing

DFC: Marketing — POSSIBLE 2026

Apr 27, 2026 7:00 PM · Fontainebleau Inspiration Stage · Miami Beach, FL

SponsorsFightsRefereesVideosPhotos

Digital Fight Club: Marketing comes to the sexiest conference in North America. Top agency and ad tech CEOs spar on stage in front of the world's top CMOs with an audience of 1,000 industry peers armed with a cocktail and encouraged to cheer & heckle. Panels are boring. Ready for a fight?

RSVP
April 27, 2026

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

The Agency Value Proposition

Terence Kawaja
CEO, LUMA Partners
  • Founded the preeminent marketing investment bank
  • Snarkier than the DFC host
  • Mustang
VS
Michael Kassan
Founder, 3C Ventures
  • AAF Hall of Famer
  • Built MediaLink into an empire
  • Bruin
View fight page →

AI & Content

Ryan Detert
CEO, Influential
  • Runs the world's largest influencer marketing agency
  • Big Brothers, Big Sisters
  • Tar
VS
Shelly Palmer
CEO, Palmer Group
  • Strategy, design, engineering
  • Former Pres., Emmys
  • Bobcat
View fight page →

Branded Entertainment

Michael Sugar
CEO, Sugar 23
  • Oscar winner
  • Brand producer
  • The Judges
VS
Joel Lunenfeld
CEO, Publicis Media Exchange
  • Former CEO, Moxie
  • Certified Spotify artist
  • Buffalo Bull
View fight page →

AI & Marketing Jobs

Henry Innis
Co-Founder, Yieldmo
  • Product guy. Software guy.
  • Agency vet
  • Leo the Lion
VS
John Attard
Co-Founder, Framewerx
  • Hollywood studio guy
  • VFX vet, British Army vet
  • Computer geek
View fight page →

Media: Creative vs Data

Jessica Hondolero
VP, Creative, Clinch
  • Creative technology vet
  • Former art director
  • MIT
VS
Elizabeth Neubauer-Donovan
EVP, Global Head Retail Media, Omnicom
  • AccuWeather vet
  • Marriott podcast co-host, Unlocked
  • Danny the Deer
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Todd Kaplan

CMO, Kraft Heinz
  • Pepsi vet
  • VISA guy
  • Wildcat

Laurie Lam

Chief Brand Officer, E.L.F. Beauty
  • L'Oréal vet
  • So many Dicks
  • Stitch the tiger

Shenan Reed

Global Chief Media Officer, General Motors
  • Recovering agency vet
  • Media maven
  • Shasta the Cougar

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

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