Marketing

DFC: Marketing — POSSIBLE 2026

Apr 27, 2026 7:00 PM · Fontainebleau Inspiration Stage · Miami Beach, FL

SponsorsFightsRefereesVideosPhotos
DFC: Marketing — POSSIBLE 2026 event banner, Digital Fight Club in Miami Beach, FL

Digital Fight Club: Marketing comes to the sexiest conference in North America. Top agency and ad tech CEOs spar on stage in front of the world's top CMOs with an audience of 1,000 industry peers armed with a cocktail and encouraged to cheer & heckle. Panels are boring. Ready for a fight?

RSVP
April 27, 2026

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

The Agency Value Proposition

Terence Kawaja — Digital Fight Club fighter photo
Terence Kawaja
CEO, LUMA Partners
  • Founded the preeminent marketing investment bank
  • Snarkier than the DFC host
  • Mustang
DFCDFCWINNER
VS
Michael Kassan — Digital Fight Club fighter photo
Michael Kassan
Founder, 3C Ventures
  • AAF Hall of Famer
  • Built MediaLink into an empire
  • Bruin
DFCDFCWINNER
/people/terence-kawaja
View fight page →

AI & Content

Ryan Detert — Digital Fight Club fighter photo
Ryan Detert
CEO, Influential
  • Runs the world's largest influencer marketing agency
  • Big Brothers, Big Sisters
  • Tar
DFCDFCWINNER
VS
Shelly Palmer — Digital Fight Club fighter photo
Shelly Palmer
CEO, Palmer Group
  • Strategy, design, engineering
  • Former Pres., Emmys
  • Bobcat
DFCDFCWINNER
/people/ryan-detert
View fight page →

Branded Entertainment

Michael Sugar — Digital Fight Club fighter photo
Michael Sugar
CEO, Sugar 23
  • Oscar winner
  • Brand producer
  • The Judges
DFCDFCWINNER
VS
Joel Lunenfeld — Digital Fight Club fighter photo
Joel Lunenfeld
CEO, Publicis Media Exchange
  • Former CEO, Moxie
  • Certified Spotify artist
  • Buffalo Bull
DFCDFCWINNER
/people/michael-sugar
View fight page →

AI & Marketing Jobs

Henry Innis — Digital Fight Club fighter photo
Henry Innis
Co-Founder, Mutinex
  • Product guy. Software guy.
  • Agency vet
  • Leo the Lion
DFCDFCWINNER
VS
John Attard — Digital Fight Club fighter photo
John Attard
Co-Founder, Framewerx
  • Hollywood studio guy
  • VFX vet, British Army vet
  • Computer geek
DFCDFCWINNER
/people/henry-innis
View fight page →

Media: Creative vs Data

Jessica Hondolero — Digital Fight Club fighter photo
Jessica Hondolero
VP, Creative, Clinch
  • Creative technology vet
  • Former art director
  • MIT
DFCDFCWINNER
VS
Elizabeth Neubauer-Donovan — Digital Fight Club fighter photo
Elizabeth Neubauer-Donovan
EVP, Global Head Retail Media, Omnicom
  • AccuWeather vet
  • Marriott podcast co-host, Unlocked
  • Danny the Deer
DFCDFCWINNER
/people/jessica-hondolero
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Todd Kaplan

CMO, Kraft Heinz
  • Pepsi vet
  • VISA guy
  • Wildcat
Todd Kaplan — Digital Fight Club referee photo

Laurie Lam

Chief Brand Officer, E.L.F. Beauty
  • L'Oréal vet
  • So many Dicks
  • Stitch the tiger
Laurie Lam — Digital Fight Club referee photo

Shenan Reed

Global Chief Media Officer, General Motors
  • Recovering agency vet
  • Media maven
  • Shasta the Cougar
Shenan Reed — Digital Fight Club referee photo

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

Digital Fight Club: DFC: Marketing — POSSIBLE 2026 event photo
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