Marketing
DFC: Marketing — Cannes LIONS 2026
Jun 21, 2026 7:30 PM · Empower Cafe · Cannes, France
Digital Fight Club returned to Cannes LIONS after a blowout performance at POSSIBLE 2026, where the highlight was a come-from-behind upset win by Terence Kawaja over Michael Kassan. 300 VIP invite-only guests, 4 premium fights between agency and ad tech CEOs, and 3 big-name CMO referees — all the mayhem you'd expect. Hosted at the Empower Cafe with partner Propeller Group.
The Fight Format
- Each fight runs ~10 minutes
- Opening arguments: 45 secs each
- Rebuttal rounds: 15 secs each (6–8 rounds)
- Refs call fouls (buzzer) anytime — 15 sec response each
- Audience votes to decide the winner
