Marketing

DFC: Marketing — Dallas Oct 2023

Oct 26, 2023 7:00 PM · The Granada Theater · Dallas, TX

SponsorsFightsRefereesVideosPhotos
DFC: Marketing — Dallas Oct 2023 event banner, Digital Fight Club in Dallas, TX
RSVP
October 26, 2023

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

Marketing to Gen Z

Kevin Williams — Digital Fight Club fighter photo
Kevin Williams
Creative Director, VML
  • Brand-side vet
  • Frequent design director
  • Mean Green

‍

DFCDFCWINNER
VS
Mateen Aini — Digital Fight Club fighter photo
Mateen Aini
CEO, Villain
  • Former TMA
  • Buyer for Target
  • Badger

‍

DFCDFCWINNER
/people/mateen-aini
View fight page →

Rise of the machines: AI in marketing

Dani Mariano — Digital Fight Club fighter photo
Dani Mariano
CEO, Razorfish
  • Brand-side vet
  • Held every marketing role in the book
  • Bruin

‍

DFCDFCWINNER
VS
Corbett Guest — Digital Fight Club fighter photo
Corbett Guest
President, Imaginuity
  • Branding guru
  • Founder/Builder
  • Former rock sta

‍

DFCDFCWINNER
/people/corbett-guest
View fight page →

Brands & Culture: “Woke” marketing?

Aldo Quevedo — Digital Fight Club fighter photo
Aldo Quevedo
CEO, Beautiful Beast
  • LERMA, Dieste, Oglivy vet
  • Culture & Arts freak

Tecnológico de Monterrey

‍

DFCDFCWINNER
VS
John Kiker — Digital Fight Club fighter photo
John Kiker
CEO, Medium Giant
  • Integer vet
  • Agency lifer, PR refugee
  • Boomer Sooner

‍

DFCDFCWINNER
/people/john-kiker
View fight page →

How do you measure ROI anymore?

Reid Carr — Digital Fight Club fighter photo
Reid Carr
CEO, Red Door
  • Agency lifer
  • Social activist
  • Duck

‍

DFCDFCWINNER
VS
Amy Lanzi — Digital Fight Club fighter photo
Amy Lanzi
CEO, Digitas
  • Lifelong commerce vet
  • 20 year TPN vet
  • Pony Up!

‍

DFCDFCWINNER
/people/amy-lanzi
View fight page →

Testing new platforms without wasting time & money

Chris Schembri — Digital Fight Club fighter photo
Chris Schembri
CEO, Aletheia
  • Camelot vet
  • Former media buyer
  • Lancer

‍

DFCDFCWINNER
VS
Preston Larson — Digital Fight Club fighter photo
Preston Larson
Chief Planning Officer, UM Worldwide
  • Team One vet
  • Agency lifer
  • Bobcat

‍

DFCDFCWINNER
/people/chris-schembri
View fight page →

Who controls the narrative: Consumer or Brand?

Corey Austin — Digital Fight Club fighter photo
Corey Austin
Chief Strategy Officer, Cheil Agency Network
  • TRG vet
  • Butterfinger Funtern
  • Fightin Illini

‍

DFCDFCWINNER
VS
Ron Tite — Digital Fight Club fighter photo
Ron Tite
Founder, Church+State
  • Havas vet
  • Standup comedian
  • Boo Hoo the Bear

‍

DFCDFCWINNER
/people/ron-tite
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Marianne Radley

CMO, Smoothie King
  • Pizza Hut & Anheuser-Busch vet
  • Monster Energy!
  • Tiger

‍

Marianne Radley — Digital Fight Club referee photo

Pam Forbus

CMO, Pernod Ricard
  • Longtime Pepsi vet
  • Imagineer
  • Fighting Cardinal

‍

Pam Forbus — Digital Fight Club referee photo

Paula Blomquist

CMO, GoHealth Urgent Care
  • Former Michael’s CMO
  • Eyemart Express
  • The Valiants

‍

Paula Blomquist — Digital Fight Club referee photo

Janet Lee

CMO, Samsung
  • CPG marketing genius
  • Former biotech marketer
  • Bruin

‍

Janet Lee — Digital Fight Club referee photo

Olivia Nadler

CMO, Tenet Health Care
  • JC Penny & KDP vet
  • Recovering consultant
  • Gig ’em!

‍

Olivia Nadler — Digital Fight Club referee photo

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

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