Marketing

DFC: Marketing — Dallas Oct 2023

Oct 26, 2023 7:00 PM · The Granada Theater · Dallas, TX

Sponsors Fights Referees Videos Photos

RSVP

October 26, 2023

The Fight Format

Each fight runs ~10 minutes
Opening arguments: 45 secs each
Rebuttal rounds: 15 secs each (6–8 rounds)
Refs call fouls (buzzer) anytime — 15 sec response each
Audience votes to decide the winner

Event Timeline

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

Marketing to Gen Z

Kevin Williams

Creative Director, VML

Brand-side vet
Frequent design director
Mean Green

‍

Mateen Aini

CEO, Villain

Former TMA
Buyer for Target
Badger

‍

View fight page →

Rise of the machines: AI in marketing

Dani Mariano

CEO, Razorfish

Brand-side vet
Held every marketing role in the book
Bruin

‍

Corbett Guest

President, Imaginuity

Branding guru
Founder/Builder
Former rock sta

‍

View fight page →

Brands & Culture: “Woke” marketing?

Aldo Quevedo

CEO, Beautiful Beast

LERMA, Dieste, Oglivy vet
Culture & Arts freak

Tecnológico de Monterrey

‍

John Kiker

CEO, Medium Giant

Integer vet
Agency lifer, PR refugee
Boomer Sooner

‍

View fight page →

How do you measure ROI anymore?

Reid Carr

CEO, Red Door

Agency lifer
Social activist
Duck

‍

Amy Lanzi

CEO, Digitas

Lifelong commerce vet
20 year TPN vet
Pony Up!

‍

View fight page →

Testing new platforms without wasting time & money

Chris Schembri

CEO, Aletheia

Camelot vet
Former media buyer
Lancer

‍

Preston Larson

Chief Planning Officer, UM Worldwide

Team One vet
Agency lifer
Bobcat

‍

View fight page →

Who controls the narrative: Consumer or Brand?

Corey Austin

Chief Strategy Officer, Cheil Agency Network

TRG vet
Butterfinger Funtern
Fightin Illini

‍

Ron Tite

Founder, Church+State

Havas vet
Standup comedian
Boo Hoo the Bear

‍

View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

cyber-dallas-2026

marketing-possible-2026

This is some text inside of a div block.

DFC: Marketing — Dallas Oct 2023

The Fight Format

Event Timeline

Sponsors

Fights

Marketing to Gen Z

Rise of the machines: AI in marketing

Brands & Culture: “Woke” marketing?

How do you measure ROI anymore?

Testing new platforms without wasting time & money

Who controls the narrative: Consumer or Brand?

Referees

Marianne Radley

Pam Forbus

Paula Blomquist

Janet Lee

Olivia Nadler

Watch

Photos