Marketing

DFC: Marketing — Dallas 2020

Feb 26, 2020 7:00 PM · The Granada Theater · Dallas, TX

Digital Fight Club: Marketing pits all the top DFW agencies in a head to head fight in front of top DFW brands on topics the brands choose. Ten of the sharpest ad agency minds in North Texas will spar in five “fights” on pressing marketing topics selected by top DFW brand CMOs.

RSVP
February 26, 2020

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

Agency Business Model

Becca Weigman
  • 30 yr advertising vet
  • Patiently impatient
  • Servant leader

VS
Eric Myers
President, Medium Giant
  • Media vet (Cox/AJC)
  • Model breaker
  • Funky ring wearer

Creative & Media: Integrated Agencies vs Separate

Scott Hess
  • Content junkie
  • Re-brander
  • Name That Tune expert

VS
Diane Seimetz
Principal, Launch Agency
  • Product Launcher
  • Creative Director
  • Italian Lit expert

Data & Personalization

John Mullin
SVP, Strategy, Javelin
  • Data driven creativist
  • Big thinker
  • Hokie

VS
Shannon Ryan
EVP, North America, Valtech
  • CEO, Nonlinear
  • Renaissance man
  • Business transformer

Experiential Marketing

Pagogh Cho
VP, Strategy, Adcetera
  • Client/Agency vet
  • Product expert
  • Makes son change flat tires

VS
Brian Hubbard
MD, Southwest, Accenture Song
  • Founder, Accenture Content
  • Agency founder
  • Creative Circus alum

Local Marketing: Top vs Bottom

Lauren Hoops
VP, Media, Moroch
  • Media guru
  • Dallas native
  • Daughter of the American Revolution

VS
Jamie Adams
  • ReachLocal vet
  • Relentlessly passionate
  • Tennis afficionado

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Ashley Sheetz

CMO, At Home
  • Agency veteran
  • Cannes Lion winner
  • Longhorn

Sarah Beddoe

  • QSR veteran
  • Challenger brand mindset
  • Propeller Club

Rebecca Miller

  • Pizza Hut vet
  • Franchise expert
  • Boomer Sooner

Ivonne Kinser

  • Award winning Super Bowl ads
  • Agency vet
  • Brand transformer

Tim Pitt

SVP, Marketing, Rent-A-Center
  • Merchandising genius
  • Former CMO, Jockey
  • Tried agency life. Tried

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

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