Marketing

DFC: Marketing — Dallas 2020

Feb 26, 2020 7:00 PM · The Granada Theater · Dallas, TX

SponsorsFightsRefereesVideosPhotos
DFC: Marketing — Dallas 2020 event banner, Digital Fight Club in Dallas, TX

Digital Fight Club: Marketing pits all the top DFW agencies in a head to head fight in front of top DFW brands on topics the brands choose. Ten of the sharpest ad agency minds in North Texas will spar in five “fights” on pressing marketing topics selected by top DFW brand CMOs.

RSVP
February 26, 2020

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

Agency Business Model

Becca Weigman — Digital Fight Club fighter photo
Becca Weigman
MD, Accenture Song
  • 30 yr advertising vet
  • Patiently impatient
  • Servant leader

‍

DFCDFCWINNER
VS
Eric Myers — Digital Fight Club fighter photo
Eric Myers
President, Medium Giant
  • Media vet (Cox/AJC)
  • Model breaker
  • Funky ring wearer

‍

DFCDFCWINNER
/people/becca-weigman
View fight page →

Creative & Media: Integrated Agencies vs Separate

Scott Hess — Digital Fight Club fighter photo
Scott Hess
CMO, Spark Foundry
  • Content junkie
  • Re-brander
  • Name That Tune expert

‍

DFCDFCWINNER
VS
Diane Seimetz — Digital Fight Club fighter photo
Diane Seimetz
Principal, Launch Agency
  • Product Launcher
  • Creative Director
  • Italian Lit expert

‍

DFCDFCWINNER
/people/scott-hess
View fight page →

Data & Personalization

John Mullin — Digital Fight Club fighter photo
John Mullin
SVP, Strategy, Javelin
  • Data driven creativist
  • Big thinker
  • Hokie

‍

DFCDFCWINNER
VS
Shannon Ryan — Digital Fight Club fighter photo
Shannon Ryan
EVP, North America, Valtech
  • CEO, Nonlinear
  • Renaissance man
  • Business transformer

‍

DFCDFCWINNER
/people/shannon-ryan
View fight page →

Experiential Marketing

Pagogh Cho — Digital Fight Club fighter photo
Pagogh Cho
VP, Strategy, Adcetera
  • Client/Agency vet
  • Product expert
  • Makes son change flat tires

‍

DFCDFCWINNER
VS
Brian Hubbard — Digital Fight Club fighter photo
Brian Hubbard
MD, Southwest, Accenture Song
  • Founder, Accenture Content
  • Agency founder
  • Creative Circus alum

‍

DFCDFCWINNER
/people/pagogh-cho
View fight page →

Local Marketing: Top vs Bottom

Lauren Hoops — Digital Fight Club fighter photo
Lauren Hoops
VP, Media, Moroch
  • Media guru
  • Dallas native
  • Daughter of the American Revolution

‍

DFCDFCWINNER
VS
Jamie Adams — Digital Fight Club fighter photo
Jamie Adams
CRO, Scorpion
  • ReachLocal vet
  • Relentlessly passionate
  • Tennis afficionado

‍

DFCDFCWINNER
/people/lauren-hoops
View fight page →

Biggest CMO Challenge: Inside/Outside of Brand

Corbett Guest — Digital Fight Club fighter photo
Corbett Guest
President, Imaginuity
  • Branding guru
  • Founder/Builder
  • Former rock sta

‍

DFCDFCWINNER
VS
Jody Turner — Digital Fight Club fighter photo
Jody Turner
VP, Strategy, The Marketing Arm
  • Big thinker
  • Consumer brand expert
  • Storyteller

‍

DFCDFCWINNER
/people/corbett-guest
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Ashley Sheetz

CMO, At Home
  • Agency veteran
  • Cannes Lion winner
  • Longhorn

‍

Ashley Sheetz — Digital Fight Club referee photo

Sarah Beddoe

CMO, Main Event
  • QSR veteran
  • Challenger brand mindset
  • Propeller Club

‍

Sarah Beddoe — Digital Fight Club referee photo

Rebecca Miller

CMO, Smoothie King
  • Pizza Hut vet
  • Franchise expert
  • Boomer Sooner

‍

Rebecca Miller — Digital Fight Club referee photo

Ivonne Kinser

CMO, Avocados from Mexico
  • Award winning Super Bowl ads
  • Agency vet
  • Brand transformer

‍

Ivonne Kinser — Digital Fight Club referee photo

Tim Pitt

SVP, Marketing, Rent-A-Center
  • Merchandising genius
  • Former CMO, Jockey
  • Tried agency life. Tried

‍

Tim Pitt — Digital Fight Club referee photo

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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Digital Fight Club: DFC: Marketing — Dallas 2020 event photo
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