Marketing

DFC: Marketing — Cannes LIONS 2025 Night 2

Jun 18, 2025 6:00 PM · Brand Innovators - Rado Beach Helen · Cannes, FR

SponsorsFightsRefereesVideosPhotos
DFC: Marketing — Cannes LIONS 2025 Night 2 event banner, Digital Fight Club in Cannes, FR

Digital Fight Club: Marketing comes to the Croisette. Top agency CEOs spar on stage in front of CMOs from the world’s great brands in front of 300 industry peers armed with a cocktail and encouraged to cheer and/or heckle.

We’re at Brand Innovators beach for our second of TWO nights in the must see event of the festival. Get ready for Night #2.

It’s harder than winning a LION.

‍

RSVP
June 18, 2025

The Fight Format

  • Each fight runs ~10 minutes
  • Opening arguments: 45 secs each
  • Rebuttal rounds: 15 secs each (6–8 rounds)
  • Refs call fouls (buzzer) anytime — 15 sec response each
  • Audience votes to decide the winner

Event Timeline

Sponsors

The companies backing this fight — and all the decision-makers in the room. Want in on the action? Reach out below.

Fights

Defending your ideas in front of a crowd of your peers. Educational and entertaining at the same time.

The Agency Business Model

Greg Hahn — Digital Fight Club fighter photo
Greg Hahn
Co-fonder/CCO, Mischief
  • Oscars voter
  • Tom Petty stand-in
  • Emmy winner

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DFCDFCWINNER
VS
Tyler Turnbull — Digital Fight Club fighter photo
Tyler Turnbull
Global CEO, FCB
  • Intern -> CEO
  • Publicis vet
  • Boo Hoo the Bear

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DFCDFCWINNER
/people/tyler-turnbull
View fight page →

Social Commerce

Amy Lanzi — Digital Fight Club fighter photo
Amy Lanzi
CEO, Digitas
  • Lifelong commerce vet
  • 20 year TPN vet
  • Pony Up!

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DFCDFCWINNER
VS
Joe Maglio — Digital Fight Club fighter photo
Joe Maglio
CEO, Cheil Agency Network
  • Lifelong agency vet
  • Executive overachiever
  • Raider

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DFCDFCWINNER
/people/joe-maglio
View fight page →

ROI for Creative Effectiveness

Joe Yakuel — Digital Fight Club fighter photo
Joe Yakuel
CEO, WITHIN
  • Performance brander
  • Tech entrepreneur
  • Green Wave

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DFCDFCWINNER
VS
Kim Getty — Digital Fight Club fighter photo
Kim Getty
CEO, Deutsch
  • Lifelong Deutsch-er
  • Steelhead Studios
  • Bruin

‍

DFCDFCWINNER
/people/kim-getty
View fight page →

AI & Ad Tech

Phil Cowdell — Digital Fight Club fighter photo
Phil Cowdell
CSO, Channel Factory
  • fmr CEO Mediuplus
  • fmr CEO Mediacom
  • Reggie the Lion

‍

DFCDFCWINNER
VS
Bill Wise — Digital Fight Club fighter photo
Bill Wise
CEO, Mediaocean
  • Ask.com & Google!
  • Recovering auditor
  • Damien, the Great Dane

‍

DFCDFCWINNER
/people/bill-wise
View fight page →

Referees

They don't judge the debate — they call fouls. The audience decides the winner. All referees below officiate every fight at this event.

Tariq Hassan

CMO, McDonald's
  • Petco
  • Recovering agency vet
  • Mustang

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Tariq Hassan — Digital Fight Club referee photo

Marissa Jarratt

CMO, 7-Eleven
  • Foodie, professional
  • Makes fighters gulp, big
  • Hook ’em!

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Marissa Jarratt — Digital Fight Club referee photo

Deborah Curtis

CMO, Prime, Amazon
  • Longtime American Express vet
  • Fan of L’Oreal & Shaq
  • Forever Orange

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Deborah Curtis, CMO at Prime, referee headshot at Digital Fight Club

Watch

Event videos here and fight videos on the fight pages

Photos

Mayhem captured for posterity

Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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Digital Fight Club: DFC: Marketing — Cannes LIONS 2025 Night 2 event photo
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